Luona / visual brand identity

Luona is a private Finnish social and health services provider solving some of the most difficult social challenges in Finland. Our goal was to create an unprecedented brand for a home service concept that walks hand in hand with the customer, taking into account and strengthening her/his own resources. To create a fresh and inspiring brand that is also an attractive and inspiring workplace for nursing professionals. The symbol element consists of two hand symbols that have turned toward each other and the arrow element below them. Together, these three elements form a larger heart. The hands can be symbolically seen as a trusted relationship between Luona’s customers and employees, in which Luona’s service path runs parallel to the customer’s own resources. The arrow element represents services brought home and a step forward at a social or a personal level.

CLIENT: Luona – a private Finnish social and health services producer. SERVICES: Visual brand identity YEAR: 2015 CREDITS: Location scout, casting & styling: Kirsi Nisonen, photos: North Department.